‘Ae Dil Hai Mushkil’ Title Song Gains Million Streams on Saavn
Saavn, the official music streaming partner for the film Ae Dil Hai Mushkil, hits a milestone with the release of the first single ‘Ae Dil Hai Mushkil’ on 30th August. The song generated half a million streams on the day of release and arrived at 3.5 million+ streams in a week thereby setting a new record on Saavn.
The soundtrack of the biggest Diwali release this season composed by Pritam and sung by Arijit Singh, has quickly solidified as a smash hit ranking #1 on Saavn’s Weekly top 15 chart. A week after the release, it was the fastest song on Saavn to hit over one million streams in 2 days and 3.5 million in a week, making it a record- breaker.
Karan Johar, says “I am super thrilled to hear that the song is breaking records since the time it launched. It is one of my personal favorite too. We are glad we partnered with Sony Music and Saavn for the film.”
“We’ve broken several records with our music streaming partnership with Saavn before and it’s exciting to see the humongous response to the title song from Ae Dil Hai Mushkil even before the release of the song video. It’s an exciting new step towards creating excitement among the fans around the song release,” said Sanujeet Bhujabal, Senior Director Marketing, Sony Music.
Commenting on the response, Paramdeep Singh, Co-Founder and Executive Chairman, Saavn, said, “It’s an exciting time for us as we are breaking new records every month. These numbers prove that we are reaching more people faster than we ever have.”