B4U Motion Pictures to distribute NOOR and CHEF overseas
On the back of the success of Airlift, B4U Motion Pictures wins the overseas distribution rights for T-Series and Abundantia’s next two productions NOOR & CHEF.
Abundantia is built with the vision of producing and supporting progressive, high-quality entertainment content and the company has made strong strides in its motion pictures business in a short span of time with films like Airlift and Baby.
Launching both B4U Movies and B4U Music in 1999, the B4U network has been labeled as the foremost Asian channel to pioneer Bollywood and Indian Entertainment worldwide. Currently with the number one music channel in India and a vast presence across 100 countries worldwide, B4U has created a brand with a strong momentum across multiple platforms including TV, Cinema, Press, New Media and Digital. B4U Motion Pictures has its footprints across all these countries and has delivered successes like Queen, Drishyam and Airlift recently.
Both the films, NOOR, starring Sonakshi Sinha and CHEF, starring Saif Ali Khan open up a fresh genre for Hindi films in the overseas markets and the makers are confident that with the marketing and distribution strength of B4U Motion Pictures, both the films would be able to optimize their reach and noise amongst the worldwide audience.
Ishan Saksena, CEO B4U is extremely excited about the collaboration and said “We are delighted to be partnering with T – Series and Abundantia again as they have a history of putting out great content. With cutting edge films like Noor and Chef, we are yet again looking to enthrall the audience with new age Cinema”.
Sunil Shah, Head of Film Division – B4U Motion Pictures added, “It was gratifying to exhibit our marketing and distribution expertise with Airlift internationally. Post the success of Airlift, Noor and Chef offer us a chance to go certain notches up and delivering films that are hits globally”.
Speaking on taking the partnership with B4U forward, Vikram Malhotra, Founder & CEO of Abundantia Entertainment, said “Abundantia prides itself on producing and supporting content that has resonated with millions of viewers across the world. In a very short span of time, our films like Baby and Airlift have not only won hearts but also delivered strong at the box office. High quality content needs high quality support in distribution and we are delighted that along with our partners at T-series, the winning combination of T-series-Abundantia-B4U is now back together for Noor and Chef”.
Bhushan Kumar, Chief Managing Director, T-Series stated “We had a great working relationship between T-Series, Abundantia and B4U during Airlift and we were looking at an opportunity to repeat this combination in our future projects. With Noor and Chef we have been able to get this combination back and we are sure that together we would be able to create the same magic in international markets.”