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Film Marketing

PRDP crosses 400 crore mark, joins list of Best Marketed Films of 2015
1 year ago

PRDP crosses 400 crore mark, joins list of Best Marketed Films of 2015

Prem Ratan Dhan Payo, riding on the power of Salman Khan & Sooraj Barjatya, and all around marketing, has crossed the 400 crore mark gross worldwide.
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Ranbir Kapoor’s Biggest Openers ever – Tamasha is at second spot
1 year ago

Ranbir Kapoor’s Biggest Openers ever – Tamasha is at second spot

Ranbir Kapoor enjoys not just the best opening for a film of his this year but also his second best ever since he entered the industry with Saawariya.
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Bollywood 2016 – Will there be a change & content emerge as the winner?
1 year ago

Bollywood 2016 – Will there be a change & content emerge as the winner?

After a largely not-so-happening 2015, it’s time for Bollywood to retrospect on what really happened and make the next move for 2016.
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PRDP, Tamasha, Bajirao Mastani, Dilwale – It’s time for the Big Four to strike
1 year ago

PRDP, Tamasha, Bajirao Mastani, Dilwale – It’s time for the Big Four to strike

With the arrival of the Big four films of the year it is expected that there would be smiles again for audiences as well as the industry alike.
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Pyaar Ka Punchnama 2’s crazy marketing campaign
1 year ago

Pyaar Ka Punchnama 2’s crazy marketing campaign

Upcoming rom-com Pyaar Ka Punchnama 2 promises a fierce battle of the sexes, being both funnier and meaner in the second edition of this iconic youth franchise. Love …
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Brand placements need to be done in a subtle yet clever way – Nikhil Khatri
2 years ago

Brand placements need to be done in a subtle yet clever way – Nikhil Khatri

Nikhil Khatri of OTB Entertainment, talks about the intricacies of in-film brand placements and co-branding strategies and how to get a win-win association.
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Shah Rukh Khan is one of the best sellers India has ever produced
2 years ago

Shah Rukh Khan is one of the best sellers India has ever produced

There are several books written on Shah Rukh Khan. Though the latest one – Power of a Common Man published by Westland Books, isn’t in the same gamut
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