Muvizz.com acquires distribution rights for ‘Amrita & I’
Organizes special screening of the short film that is a biopic on veteran poet Amrita Pritam
‘Amrita & I’, an 18-minute short film based on the life of veteran poet Amrita Pritam will be released on Muvizz.com, an Over The Top (OTT) or Video On Demand (VOD) platform. They will also be distributing the short film to other digital portals and various other platforms.
Muvizz.com recently organized a special screening of the short, which was attended by the cast Shruti Ulfat and Jay Yadav along with other industry personalities like Tisca Chopra, Tara Alisha Berry and Shweta Gulati.
‘Amrita and I’ is a biopic about veteran poet Amrita Pritam. Directed by Sumit Mishra, the short film is a love story about a painter named Imroz and Amrita. The most beautiful moments of Amrita’s life were spent with Imroz, however, they never tied the nuptial knot. They became lifelong companions, admiring and motivating each other’s creative energy, until one day Amrita’s soul left her body, but she never left Imroz. She still lives through her poems and will continue to live through Imroz’s paintings. This visually capturing movie is an attempt to relive those beautiful moments between Imroz and Amrita through Imroz’s memory lane.
Muvizz.com is known to back innovative content films right from its inception. They’ve produced short films like Taandav and Kriti which were huge hits on YouTube. The platform aims to assist filmmakers at every level to gain global exposure while encouraging diversity, creativity, and innovation in the process. Muvizz.com is also in the process of making a feature film.