NETFLIX PICKS INDIA’S ‘PLACEBO’ FOR WORLD
With the digital presence of Netflix already making its presence felt in the country, Storyteller Ink. and their digital distribution partner FilmKaravan today announced that the much acclaimed Indian documentary film Placebo directed by Abhay Kumar and produced by Archana Phadke is now available on Netflix, seeing a worldwide release.
This marks one of the only few documentary films from India to see its way to the Netflix platform. A riveting documentary, the film is one of India’s first ever Hybrid documentaries that brings to light a rarely seen perspective of academic excellence- pressure and isolation. The film has already bagged top honors at numerous film festivals word wide including the coveted Special Jury award at the EBS documentary festival and official selections at IDFA, HotDocs and MIFF among numerous others.
Commenting on the partnership director Abhay Kumar said “The odds were always against us while making the film. Archana and I today, mark a momentous occasion where the film is opening up to the world on one of the best digital platforms. This is where the second journey of the film starts, and we are very curious to see the path it carves for itself.”
“Placebo is a story that had to be told and it deserves a home that justifies its message and brings it to the largest possible audience and Netflix is the perfect platform for it. FilmKaravan is proud to be a part of this journey.” Added Apoorva Bakshi, Head of Original Production and Partnerships, FilmKaravan
The film that has found tremendous support and appreciation including from Arundhati Roy, winner Man Booker Prize for ‘The God of Small Things’ who said “Placebo is an important, deeply moving, stunningly made film. It’s omissions, particularly on the question of caste and gender, are egregious and some might even say unpardonable. And yet the insight it offers into what students in this country are going through—even the brightest, luckiest ones—is searing. Be provoked by it, quarrel with it, love it, hate it. But see it. I am so glad that I did.”