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Co-branded marketing media spend for Hindi films enters ‘100 Crores Club’
12 months ago

Co-branded marketing media spend for Hindi films enters ‘100 Crores Club’

By  •  AdSource, POV

The total co-branded marketing media spends for Hindi films have reached approximately Rs 100 crore a year, according to a report by Group M’s ESP Properties.

In the past 10 …
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Brand placements need to be done in a subtle yet clever way – Nikhil Khatri
4 years ago

Brand placements need to be done in a subtle yet clever way – Nikhil Khatri

Nikhil Khatri of OTB Entertainment, talks about the intricacies of in-film brand placements and co-branding strategies and how to get a win-win association.
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The burgeoning phenomena of ‘movie marketing’
6 years ago

The burgeoning phenomena of ‘movie marketing’

By  •  POV, E-Zine

The movie watching experience has gone beyond the realms of a theater. Infact the involvement of the audience with a film begins much in advance, before the film even hits the big screen. And that is undoubtedly credited to the dynamic and versatile endeavors of movie marketing. Today Hindi cinema is not just limited to posters or single announcement trailers. The array of activities leading to the release of a film are infinite and burgeoning by the day.
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