The total co-branded marketing media spends for Hindi films have reached approximately Rs 100 crore a year, according to a report by Group M’s ESP Properties.
In the past 10 …
Nikhil Khatri of OTB Entertainment, talks about the intricacies of in-film brand placements and co-branding strategies and how to get a win-win association.
The movie watching experience has gone beyond the realms of a theater. Infact the involvement of the audience with a film begins much in advance, before the film even hits the big screen. And that is undoubtedly credited to the dynamic and versatile endeavors of movie marketing. Today Hindi cinema is not just limited to posters or single announcement trailers. The array of activities leading to the release of a film are infinite and burgeoning by the day.