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Co-branded marketing media spend for Hindi films enters ‘100 Crores Club’
12 months ago

Co-branded marketing media spend for Hindi films enters ‘100 Crores Club’

By  •  AdSource, POV

The total co-branded marketing media spends for Hindi films have reached approximately Rs 100 crore a year, according to a report by Group M’s ESP Properties.

In the past 10 …
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Brand Swachh Bharat – A Toilet Ek Prem Katha Campaign
1 year ago

Brand Swachh Bharat – A Toilet Ek Prem Katha Campaign

Toilet Ek Prem Katha (TEPK), a film inspired by real incidents, talks about open defecation, a rampant issue in India. Backed by the star power of Akshay Kumar, …
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I was surprised to see how filmmakers and audiences have evolved: Bhumi Pednekar
1 year ago

I was surprised to see how filmmakers and audiences have evolved: Bhumi Pednekar

By  •  E-Zine, Actor

Bhumi Pednekar stole hearts as the simpleton Sandhya in her debut film Dum Laga Ke Haisha. She then underwent a complete physical transformation and is now back to …
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Socially relevant and entertaining but not preachy: Garima & Siddharth on Toilet Ek Prem Katha
1 year ago

Socially relevant and entertaining but not preachy: Garima & Siddharth on Toilet Ek Prem Katha

By  •  Writing, E-Zine

They created magic with their debut film, Sanjay Leela Bhansali’s magnum opus Goliyon Ki Raasleela Ram-Leela. Since then, there has been no looking back for writers and lyricists …
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Take 2: 10 movies to watch out for in the 2nd half of 2017
1 year ago

Take 2: 10 movies to watch out for in the 2nd half of 2017

By  •  POV

“Kattapa ne Baahubali ko kyun maara?” (Why did Kattapa kill Baahubali?) The question that haunted all of us was finally answered this year. Baahubali 2: The Conclusion smashed …
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KriArj Entertainment-Clean Slate Films’ first film is a love story
2 years ago

KriArj Entertainment-Clean Slate Films’ first film is a love story

Anushka Sharma and Karnesh Sharma’s Clean Slate Films has moved onto a series of co-productions with Prernaa Arora and Arjun Kapoor’s KriArj Entertainment.
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Kriarj Entertainment teams up with Anushka Sharma’s Clean Slate Films
2 years ago

Kriarj Entertainment teams up with Anushka Sharma’s Clean Slate Films

By  •  Bulletin, News

Fresh from the success of Rustom and the much anticipated Toilet-Ek Prem Katha making all the right noises, Kriarj Entertainment has announced their association with Clean Slate Films (Anushka …
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