Unique promotion strategy for RGV’s Veerappan
Director Ram Gopal Varma has always stood apart from the rest of Bollywood and it’s no different with the promotion of his new film Veerappan releasing on May 27 2016. The film stars Sandeep Bhardwaj, Lisa Ray, Usha Jadhav and Sachiin Joshi.
The first look of director Ram Gopal Varma’s upcoming film Veerappan is a quick recap of the life of the forest brigand which showcases Asia’s biggest manhunt for the most wanted criminal Veerappan. The two-and-half minute trailer is scandalous and fascinating in spite of having no dialog, it has been more then impactful.
Sachiin Joshi’s Viiking Media and Entertainment has now tied up with a leading multiplex chain all around India where you will find a look alike of Veerappan asking you “Aapne trailer dekha kya??” The strategy seems to be a hit amongst movie goers and while one enters to watch the action in Baaghi, they are welcomed by Asia’s most wanted criminal Veerappan holding a gun in his hand, with fear being instilled in moviegoers. The anticipation seems to be growing and with this move striking a chord with the audience, the wait for May 27 2016 seems to be increasing. On touching base with producer Sachiin Joshi, he stated this is just one way to give a glimpse to the audience on why it took 10 years to catch Osama Bin Laden but 20 years to catch Veerappan. Veerappan is all set to grab all the attention.