100 and not out: Dilwale Dulhaniya Le Jayenge
The romantic musical that made the homely yellow mustard fields a piece of art for travelers and photographers. Dilwale Dulhaniya Le Jayenge (DDLJ) is voted as the most favorite feature film from the past 100 years of Indian Cinema by Cinema lovers and movie buffs in a poll conducted by Sanona, the UK’s largest online Pay Per View (PPV) Indian movie streaming service.
The hit romantic comedy, which starred superstars Shah Rukh Khan and Kajol in the lead roles, won 47 per cent of the votes in the online poll conducted across social networking sites like Facebook and Twitter, email and via the movie portal itself to coincide with the 100th anniversary of the Indian film industry.
The film introduced the Non-Resident Indian to modern Hindi cinema, making scenic foreign locations a quintessential part of storytelling thereon. DDLJ was among the first Indian films to be produced with the large and rich South Asian Diaspora in the West as its target audience.
Written and directed by Aditya Chopra, son of the Bollywood filmmaker Late Yash Chopra, Dilwale Dulhania Le Jayenge beat ten all-time greats which included classics such as Raj Kapoor’s ‘Awaara’ (1951), Mehboob Khan’s ‘Mother India’ (1957) and Ramesh Sippy’s ‘Sholay’ (1975).
Filmed in the UK, Switzerland and India, DDLJ is declared an all-time blockbuster and holds the throne of being the longest-running film in the history of Indian cinema, completing 900 weeks at the Maratha Mandir Theater in Mumbai. It is also the second film to surpass the 100 crore mark worldwide.
When it released on July 25, 1995, DDLJ received rave reviews from critics worldwide and became the second highest grossing film of Bollywood in 1990s after Salman Khan’s Hum Aapke Hai Koun.
In 1996, DDLJ won 10 Filmfare Awards including four major awards in the Best Movie, Best Director, Best Actor and Best Actress categories. It also won National Film Awards for Best Popular Film Providing Wholesome Entertainment.
The film tells the story of a young couple (Raj and Simran) who fall in love on a European vacation, and relates how the boy tries to win over the girl’s parents so that she can marry him rather than the groom that her father has chosen for her.
Sanona’s CMO, Shazia Nizam, is not surprised that an evergreen musical such as DDLJ won the poll by a wide majority.
“With Shah Rukh Khan and Kajol’s continuing popularity and Bollywood’s expanding fan base in the UK, Europe and further afield, it comes as no surprise that Dilwale Dulhania Le Jayenge would be voted the public’s most favorite film,” she said.