Bejoy Nambiar to tap youth through social media for David
Director Bejoy Nambiar has chosen the social route for his next film ‘David’. He will release the first trailer of his film on the social networking platform Twitter. He believes that releasing the trailer online in place of theaters will help him directly attract his core audience – the youth. It will also enable the trailer going viral faster.
David is touted to be a novel film and the director wants to go completely innovative with its marketing. The first trailer will be released on December 14.