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Endorsements

48TH IFFI WILL CELEBRATE THE FUTURE OF CINEMA
6 months ago

48TH IFFI WILL CELEBRATE THE FUTURE OF CINEMA

The 48 th International Film Festival of India (IFFI 2017), organized by the Government of India, is set to be held in the beach state of Goa from November 20 …
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Brand Swachh Bharat – A Toilet Ek Prem Katha Campaign
8 months ago

Brand Swachh Bharat – A Toilet Ek Prem Katha Campaign

Toilet Ek Prem Katha (TEPK), a film inspired by real incidents, talks about open defecation, a rampant issue in India. Backed by the star power of Akshay Kumar, …
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How liable are celebrities for the brands they endorse?
2 years ago

How liable are celebrities for the brands they endorse?

We navigate the tricky terrains of celebrity endorsements, in light of a parliamentary committee proposing harsher punishments for actors in misleading ads.
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