Its raining movies  this year, the number of movies in 2013 has multiplied so much that the clash in movies is dividing the box office collection to a large extent. In the first two quarters, over 100 Hindi films have released already as opposed to only 33 in 2009. As the industry is continuously evolving, there is a galore of big, small and mid-level budget films. While the big budget films wait for the right time meanwhile pushing the small budget movies to find different slots. This Friday is going to be a confusing one, both for multiplexes and cinema lovers.

As many as eleven films are slotted for a July 26 release and these include five Hindi – Bajate Raho, Isaaq, Luv U Soniyo and Nasha; two Marathi – Time OK Please and Shrimanth Damodar Pant, three Tamil – Ainthu Ainthu, Sonapuri Yadhu, Patta Thir Yaanai, one Punjabi film– Best Of Luck and one English – The Wolverine.

While several multiplexes have refused to allot space to all the films, those who have, are in a quandary, as they have no clue about how to accommodate the eleven. GM of PVR and Cinemax, Girish Wankhede, said, “We have been telling that filmmakers that they should space out the releases to ensure better collections. We are releasing all the eleven films but we have still not decided how many shows and screens can be given to each.”

A source from a multiplex in Central suburbs said: “Till the last weekend, we weren’t even aware about this monstrous line-up. Many of these films have changed their release dates at the last minute.” Producer of Issaq, Jayantilal Gada said, “My film was supposed to release on July 19. But Kumar Taurani, who is a friend, requested me to shift it by a week. But I am not worried. I have got 1000 screens all over India.”

Director of Bajate Raho, Shashank Shah, said that he has no option but to release the film on July 26 because the subsequent Fridays are all blocked by bigger films. However, he was optimistic about his film, “My film has a different target audience. It’s a comedy. It has good content.”

Unsurprisingly, the regional films will suffer, Head of Operations at Fun Cinemas, Anand Vishal, confirmed, “We are not releasing the Marathi and Punjabi films.”