Dailyhunt Partners with Viu for its Premium Indian Content.
The partnership enables Dailyhunt’s 35 million monthly users to consume Viu Originals Video content on Dailyhunt app.
Dailyhunt, India’s #1 News and local language content application announced a partnership with Viu, the premium on-demand service by Vuclip and PCCW, to deliver original content in Hindi & Telugu to its digital audience.
Dailyhunt is India’s #1, News and local language content application with over 155 Million app installs offering 100,000 news articles in 14 languages licensed from over 650 publication partners everyday. The Dailyhunt group has 50+ Million users spending over 6 Billion minutes on the service every month. It’s unique machine learning and deep learning technology enables smart curation of content and tracks user preferences to deliver real-time, personalised content and notifications. Dailyhunt app is available on Android, IOS & Windows platforms and it is available on mobile web as well. Dailyhunt’s investors include Matrix Partners India, Sequoia, Omidyar Network, Falcon Edge and Bytedance. Visit www.dailyhunt.in for more details.
Viu is a leading OTT Video service by PCCW and Vuclip available in 15 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand and Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. Viu’s unique value proposition of fresh and localized regional and local premium TV shows, movies and originals entertain millions of consumer every day. The service can be accessed via the Viu app available for free on the App Store and Google Play, on connected devices such as smartphones and tablets, as well as on the web at www.viu.com.
The partnership will see hit shows like Vikram Bhatt’s Gehraiyaan & Spotlight, Social (in Hindi & Telugu), PillA & Pelli Gola available for viewing on the Dailyhunt app. The association will leverage Viu’s focus on regional content creation which will cater to Dailyhunt’s audiences’ demand for original regional language content.
Virendra Gupta, Founder and CEO, Dailyhunt, talking about the partnership said, “The next wave of internet consumption is going to come from video vernacular content. 35 Million users view Dailyhunt as a destination for local language content. This partnership with Viu will enrich our offering and give our Hindi & Telugu users access to great multimedia and original content.”
“This partnership with Dailyhunt will play a huge role in our efforts to offer a diverse audience a stimulating assortment of homegrown digital entertainment. Our domain lies in combining compelling content and premium technology, and we are continuously collaborating with partners to amplify our connection to relevant audiences. This partnership is a strategic one to enhance our viewer base,” said Vishal Maheshwari, Country Head, Viu India
Currently, Viu is ranked as one of the most engaging services in Asia and has developed more than 10,000 hours of content across Asia. Viu collaborates with rising local talent by providing them with a format that optimizes for creativity. It reaches out to millennials with content that they love in a digital format native to them. Shows launched by Viu this year in India include: Gehraiyaan, Spotlight, PillA, Pelli Gola No.1 Yaari and Social.
Dailyhunt works with 650+ licensed content partners to offer a comprehensive coverage of text and video content in 14 Indian regional languages. Rich, regional content is important for the Dailyhunt user and the company will look to present Viu content by leveraging personalization and content discovery algorithms. Dailyhunt is constantly working on enriching its content partnerships to showcase the best content to its users. The app can be downloaded for free here.