Dailymotion inks Bollywood content deal
The second largest video portal, Dailymotion, has signed a deal with Indian movie company Venus to bring Bollywood movies to fans around the world.
The arrangement will see more than 100 additional Bollywood movies uploaded onto Dailymotion in the coming months. A fee-based premium movie catalogue giving instant access to these latest and blockbuster movies will also be launched.
Dailymotion currently boasts of existing premium short format Bollywood content from Yash Raj Films, Dharma Films and Eros, in addition to a dedicated catalogue of more than 500 films – both premium and free. It also has full length classic and premium Bollywood movies from partners including Venus, Rajshri, Shemaroo, Nirvana, Cinecurry, Hungama and Lehren.
In addition to this catalogue, Dailymotion has regional films – in regional languages like Tamil, Telugu, Marathi and Malayalam – from partners such as Whackedout Media, Shotformats and Vega Entertainment; and the latest Bollywood news from partners like Zoomtv, Yoboho, Moviezadda and Lehren.
Dailymotion has nearly six million users in India and a strong audience of Indians living abroad, particularly in the UK.