Krrish 3 merchandise launched in Mumbai
The expectations and buzz were high – and one of the biggest merchandise launches of this year did not disappoint anyone, as Bollywood’s heartthrob actor Hrithik Roshan launched the official Krrish 3 collection at hotel JW Marriot in Mumbai. The country’s only superhero franchise, through its retail products, promises to touch new heights in the licensing industry.
Krrish 3 is the latest chapter in the superhero franchise created by film maker Rakesh Roshan, which stars Priyanka Chopra, Vivek Oberoi and Kangana Ranaut besides Hrithik Roshan. With Krrish 3 releasing soon, the potential for merchandise sales is stupendous.
The official merchandise, in a deal facilitated by Mumbai based licensing firm Dream Theatre includes a wide range of products across various categories. The prime attractions are the action figures of Krrish, Kaal and Kaya; kids’ apparel, school supplies, impulse toys such as frisbees and Yo-Yos, skates, ride-ons and publishing which includes activity and colouring books. Additionally, there are food products (candies, confectionery, noodles), home decor items and accessories such as pendants and cufflinks. The prices of these begin from Rs 99 and go up to Rs. 3499. The film also has consumer promotions with leading brands.
The sheer breadth of this merchandising deal makes it one of the most unique and exciting ventures of the year, that will wow children and youth alike with its attractive merchandise. The Krrish 3 licensed products range is the outcome of Dream Theatre working with Carving Dreams to ensure the brand extensions are consistent with the brand Krrish 3.
Krrish 3’s distinctive merchandise is targeted at children and youth. The range comprises more than 150 products and will be available at 5000+ chain stores, stand alone stores and on leading E-commerce sites. The franchise bears the attributes of fun, family, teamwork, friendship, adventure and action and the license programme leverages the same values across the range.
Krrish 3 will be released in multiple languages pan India and worldwide with screened at approximately 4,000 screens in India in Hindi, Tamil and Telugu.
Mr Jiggy George, CEO and Founder, Dream Theatre Pvt. Ltd. offered, “We are very proud to have tied-up with Krrish 3. Both the movie and the animation series will allow us many opportunities to extend the excitement to the merchandise arena and delight its millions of fans. We represent many iconic international superheros and are thrilled to be associated with Krrish 3 – India’s true-blue superhero brand.”
Afsar Zaidi, CEO – Carving Dreams said “A film of the stature of Krrish 3 required a befitting plan with innovations and inventions in ensuring a robust merchandise business model. The merchandise will pave the way for film merchandise business in India. With this initiative, we will reach all corners of the country with some really amazing Krrish 3 merchandise and build a long term Licensing & Merchandising programme for the franchise” states Mr. Afsar Zaidi, CEO, Carving Dreams.
Rakesh Roshan, Producer and Director of Krrish 3, said, “It is a proud moment for us and we are very excited to launch the merchandise of Krrish 3. Merchandising is a crucial aspect of the film and with the launch the vast collection we hope to take Krrish 3 beyond screens into the lives of its adoring fans across ages.”
About Filmkraft Productions (I) Pvt. Ltd: – Filmkraft Productions (I) Pvt. Ltd was set up in the year 1977 by Mr Rakesh Roshan. Rakesh Roshan is a reputed actor-producer-director; having starred in over 80 films, directed 12 films and produced 15 films in a career spanning 40 years. He was honoured at the International Film Festival of India (IFFI) 2006 in Panaji, Goa, for his contribution to mainstream cinema and the Global Indian Film Awards (GIFA) for his outstanding contribution to Indian cinema over the past 35 years. In 2010, IFFA, honored him by bestowing the Best Director of the Decade Award.
The company produced memorable films Aap ke Deewane, Kaamchor, Jaag Utha Insaan, Bhagwan dada, Khudgarz, Khoon Bhari Maang, Kishan Kanhaiya, King uncle, Karan Arjun and Koyla. In 2000 the company introduced Hrithik Roshan in the record breaking hit Kaho Naa Pyaar Hai and went on to produce blockbusters like Koi Mil Gaya, Krrish and Krazzy 4 and Kites. On the anvil is Krrish 3, the sequel to Krrish, produced and directed by Rakesh Roshan and starring Hrithik Roshan, Priyanka Chopra, Vivek Oberoi and Kangna Ranaut. Reputed foreign technicians have worked on the project, including action director Tony Ching Siu Tung choreographing the action sequences. The music will be by Rajesh Roshan.