Maratha Mandir ends DDLJ’s glorious 1009 weeks run
After having a successful run for 20 glorious years, Maratha Mandir has decided to finally bring the curtains down for Bollywood’s romance, Dilwale Dulhaniya Le Jayenge (DDLJ).
The Mumbai Theater ran the last show of DDLJ just this morning, this last run was marked by presence of 210 fans of the romantic. The theater first began running the film in October 19, 1995.
DDLJ‘s 1009-week uninterrupted run makes it the longest running film in the history of Indian cinema, a record previously held by 1975 blockbuster Sholay which ran in Mumbai’s Minerva Theatet for five years.
A statement from Yash Raj Films read: “Post the 1000 week celebrations last December, the theatre had requested YRF to prepone the DDLJ morning show to 9:15 AM instead of 11:30 AM as it was becoming difficult for the cinema to accommodate multiple new releases every week with just 3 regular shows. Of course YRF obliged from Feb 13 2015. However, while the theatre management was happy to continue the film for as long as it continued to draw in the audiences, owing to logistical issues of their staff having to work inordinately long hours to accommodate an additional early morning show, it was mutually decided to end the films historic & record breaking run. After playing for 1009 uninterrupted weeks, the films unprecedented performance has come to an end at the Maratha Mandir. The film played out in the 9:15 AM show today for the last time at the theatre.
However, Maratha Mandir managing director Manoj Desai told IANS: “We have 1105 seats in one screen and out of which hardly 100 to 200 seats used to get occupied so it doesn’t make sense to run it any longer.”