‘MAROON’ GOES DIRECT TO DIGITAL, LIVE ON iTUNES
The deal was facilitated by digital distribution firm FilmKaravan and is represented by India’s first film representation agency, Basil Content Media
In a one of its kind deal for Indian cinema, it was announced today that debut director Pulkit’s ‘Maroon’ starring Manav Kaul will go direct to digital, premiering live on iTunes worldwide first.
This move paves the way for other Indian filmmakers looking to release their films avoiding the high marketing dynamics involved in releasing theatrically. The film that had its world premiere at the Mumbai Film Festival and was a competition selection at SAIFF in New York, is now available live on iTunes in over 73 countries and is being supported editorially by the platform.
A psychological thriller, ‘Maroon’ is director Pulkit’s maiden feature and tracks the story of an insomniac professor who is betrayed by his wife and marooned into loneliness. Pulkit’s first feature has bagged rave reviews and was polled to be among the must watch films at the Mumbai Film Festival.
Speaking about his decision on going straight to Digital Platforms first filmmaker Pulkit said “With audiences now aggressively changing their viewing behavior and exploring digital options, I am extremely excited to be among one of the early adopters of releasing a new film digitally. The sort of audiences I hope will see my film are the ones online binge watching great content, across the world. What could be better than reaching them directly!”
Maroon will hopefully be one of the way pavers for other filmmakers and the manner in which Inde cinema is consumed in the country and can be viewed by a larger audience internationally.
“Maroon is Basil Content Media’s first ever such initiative and we are extremely happy to be able to execute a smooth straight to digital release of the film. We are looking forward to present many more films that will assist independent cinema in India break new barriers. We are happy to be working with FilmKaravan on the digital distribution of the films represented by us and are excited about the new possibilities we can explore together.” said National award winning producer Vivek Kajaria and Founder, Basil Content Media.
Represented by Basil Content, the film is digitally distributed by Apoorva Bakshi and Pooja Kohli at FilmKaravan.