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Brand Swachh Bharat – A Toilet Ek Prem Katha Campaign
1 year ago

Brand Swachh Bharat – A Toilet Ek Prem Katha Campaign

Toilet Ek Prem Katha (TEPK), a film inspired by real incidents, talks about open defecation, a rampant issue in India. Backed by the star power of Akshay Kumar, …
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How liable are celebrities for the brands they endorse?
2 years ago

How liable are celebrities for the brands they endorse?

We navigate the tricky terrains of celebrity endorsements, in light of a parliamentary committee proposing harsher punishments for actors in misleading ads.
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Virtual Reality is an absolute immersive experience: Karan Butani
2 years ago

Virtual Reality is an absolute immersive experience: Karan Butani

Virtual Reality is an absolute immersive experience that makes storytelling extremely personal. It is going to be the new medium of storytelling, with big giants having already placed their bets on it.
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We have added the culture of each city to the Absolut ad: Akshat
3 years ago

We have added the culture of each city to the Absolut ad: Akshat

Akshat Gupt, co-founder of Supari Studios takes us through the making of the Absolut India Journey ad film.
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TVCs are commercially active, while short ad films are creatively active
3 years ago

TVCs are commercially active, while short ad films are creatively active

By  •  AdSource

Pranav Harihar Sharma who recently won the Dada Saheb Phalke International Film Festival 2016 best screenplay award talks about the making of his award-winning ad film Wazan.
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Best Indian Ad Campaigns of the last decade
3 years ago

Best Indian Ad Campaigns of the last decade

By  •  AdSource

From brilliant scripts to catchy jingles, here’s a look at some of the best ad campaigns in the recent years.
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Your past and present doesn’t determine your future – Ashwiny
3 years ago

Your past and present doesn’t determine your future – Ashwiny

Director Ashwiny Iyer Tiwari talks about the inception of Nil Battey Sannata and why people will be able to easily connect to the film.
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Arjun Kapoor brought an element of gentleness to the film – R Balki
3 years ago

Arjun Kapoor brought an element of gentleness to the film – R Balki

A prominent figure in contemporary Indian cinema, R Balki talks about his latest film Ki and Ka that features Arjun Kapoor and Kareena Kapoor Khan.
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Teaspoon is based on everyday emotions that bubble & trouble
3 years ago

Teaspoon is based on everyday emotions that bubble & trouble

Ad-maker & author turned filmmaker Aban Bharucha Deohans talks about making her first short film Teaspoon that was officially selected for Jagran Film Festival
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Watermelon is based on my belief that the world is grey
3 years ago

Watermelon is based on my belief that the world is grey

Pranav Harihar Sharma talks to Pandolin about his short film Watermelon and what lead him to leave his advertising career to take up film making full time.
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