While one is creating it’s best to be completely involved in the creation process. The process of creation itself is fairly complicated. Just the structuring of your idea, testing if it has enough meat in its PREMISE to be a 200+ page book or a 12+ page script is a big deal. You’ll also be grappling with insecurities like what producers will think? will you find an actor? will anyone believe in it other than you? So at this point to think of marketing is like thinking about your child’s education while your wife is pregnant and you’re both going through the months of pregnancy.