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Dostana

Modern-day melodies about Mommy
4 years ago

Modern-day melodies about Mommy

By  •  POV

Here’s a list of happy, sad, playful and rock melodies dedicated to the mother from recent Hindi films.
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Attention, Filmmakers: This isn’t funny!
5 years ago

Attention, Filmmakers: This isn’t funny!

By  •  POV

Reviewers and a lot of viewers can’t stop ranting what an increasingly unfunny film Humshakals is, and how the gags almost made them strangle the person sitting next …
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Love – It’s new and complicated!
5 years ago

Love – It’s new and complicated!

By  •  POV

This Valentine’s Day we look at some recent romances that discarded the fairy-tale ideals attached to the four-letter word “LOVE”
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The burgeoning phenomena of ‘movie marketing’
6 years ago

The burgeoning phenomena of ‘movie marketing’

By  •  POV, E-Zine

The movie watching experience has gone beyond the realms of a theater. Infact the involvement of the audience with a film begins much in advance, before the film even hits the big screen. And that is undoubtedly credited to the dynamic and versatile endeavors of movie marketing. Today Hindi cinema is not just limited to posters or single announcement trailers. The array of activities leading to the release of a film are infinite and burgeoning by the day.
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