Founded by Arunabh Kumar, Creative Experiment Officer (CEO) and one of India’s most successful new-age media entrepreneurs, TVF (The Viral Fever) is the first company in the country that focused on youth entertainment to create progressive and new-age content – pioneering web series, a new genre of online entertainment. This Wednesday, December 16th, TVF will launch the first episode of the first of its kind original series – a mockumentary comedy – Not Fit – created by premium digital video creators, Dice Media on their online destination,
The prequel was released last week on Wednesday, December 9th –

The launch of ‘Not Fit’ follows hot on the heels of the hugely popular web series, Pitchers, which smashed all records earlier this year by amassing an unprecedented viewership of over 7 million in its Season 1 with 5 Episodes! Pitchers is also currently ranked at 21 in Amazon’s IMDB’s* List of Top 250 TV Shows with a Meta Score of 9.7/10, becoming the only Indian entry to do so!
Always on the lookout for ways to keep its fans engaged and entertained, TVF has partnered with Dice Media, who recently produced the tremendously successful video, ‘Ban Ban’, which had an organic viewership of over 3 million!

The two companies are excited to launch the first of its kind, original mockumentary web series, Not Fit,which is a tongue-in-cheek look at the world of aspiring actors and the weird and wonderful environment they inhabit.The series is written and directed by the multi-talented Sudev Nair, an FTII graduate and recipient of the Kerala State Film Award for Best Actor, who also plays the lead role of a struggling actor, named ‘NERO’!

Having pioneered the web series genre in India and having created two very successful web series Permanent Roommates and Pitchers, Arunabh Kumar, CEO and Founder of TVF says, “The fabulous team of Dice Media led by Ashwin Suresh and Anirudh Pandita along with Sudev Nair have been able to create an original s​eries that is akin to our TVF mantra and we are happy to have them as our partners.”

​Ashwin Suresh, Co-Founder of Dice Media says, “We are extremely proud to have created ‘Not Fit’, soon after the tremendous success of our previous videos, ‘Ban Ban’, and ‘NetaSabkiLeta’. We are working hard to bring more engaging and entertaining content to young Indian audiences and look forward to collaborating with Arunabh and his team.”

Anirudh Pandita, Co-Founder of Dice Media adds, “We’re happy to partner with TVF on this series. We believe the company has the right audience for this show and this partnership allows us to showcase our content to them. The two brands have a common mission, which makes us natural partners as we push the envelope when it comes to content formats in India.”