Unique marketing strategy for Runningshaadi.com
Taapsee Pannu attends an actual wedding to promote RunningShaadi
Taapsee Pannu decked as a baraati took an entire wedding function by surprise when she almost gatecrashed a wedding ceremony.
At a suburban hotel in Mumbai, with limited intimation to the bride’s parents, actor Taapsee Pannu reached to surprise the to-be-bride and groom who were celebrating their traditional sangeet ceremony. To everyone’s surprise including the guests and the pair, Taapsee intruded the event, shutting down the music and soon took centre stage explaining to everyone the purpose of her visit. Taapsee invited the guests to shake a leg with her on the song of her soon to be released film RunningShaadi.com with co-actor Amit Sadh.
The song titled ‘Dimpy De Naal Bhaage Bunty’ was the first song released last week from the movie and already garnered close to two million views since then. Sung by the vocals of the iconic punjabi singer, Late Labh Janjua, the guests and the family danced with much joy with Taapsee.
Speaking on promoting the film and it’s music in such an innovative way, Taapsee said, “I was so thrilled and slightly nervous to execute this idea. Nothing can be more special to play the first song of our film in a real shaadi. I took the risk of gate crashing the sangeet ceremony and to my surprise the guests there welcomed me with equal enthusiasm. The bride and groom had no idea about my visit so the best thing was to notice their expressions. They were totally taken back. The entire gathering danced with me on my song. A gujarati wedding but the way they did a punjabi jig was priceless. I shall remember this experience for a lifetime because this is the first time ever I have gate crashed a wedding function”.
The next song sung by Bappi Lahiri will hit the Internet later this week.