YRF ties up with IMAX Corporation
IMAX Corporation has tied up with India’s largest film studio, Yash Raj Films to release Shekhar Kapur’s Paani and another unnamed film on IMAX screens across India besides Dhoom 3 which hits the screens this winter.
Greg Foster, Chairman and President, IMAX Entertainment said, “As we continue to grow our network across India, we are committed to offering the nation’s growing IMAX fan base an elevated movie-going experience that transports them into Bollywood’s best.” The announcement was made at the ongoing FICCI Frames conference in Mumbai.
Paani is based in a future world where wars over water have broken out. Water is now owned by International Corporations who use thirst as a weapon of control. In one such futuristic city, a young love story breaks all the rules and in the ensuing war, water flows back to its people.
The film will have a strong Indian and Western star cast, headed by a young leading actor from India and a young leading actress from the West. The film, produced by Aditya Chopra and directed by Shekhar Kapur, will be shot in India and overseas.
The film will be digitally re-mastered into the image and sound quality of the IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology for presentation in IMAX. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.
The agreement brings the total number of films included under the expanded partnership to three, the first one being the upcoming action thriller Dhoom:3 which will open in IMAX theatres this winter.
“Since announcing the IMAX release of Dhoom:3, we’ve seen tremendous anticipation building among Indian moviegoers around this first-ever IMAX release of a Hindi feature film, and we’re excited to add to this excitement with two more of our highly anticipated films, including our most ambitious one, Paani,” said Yash Raj Films Pvt. Ltd Chairman Aditya Chopra.
“We believe that together with IMAX, we will usher in a new era in Indian movie-going that will immerse fans into the drama, action and grandeur of Hindi movies like nothing they’ve experienced before,” he added.
The agreement was announced during the 2013 FICCI Frames conference in Mumbai.